Top 5 Tips from “Duct Tape Marketing” by John Jantsch

The book “Duct Tape Marketing” by John Jantsch is easily one of my favorite business marketing books. Jantsch takes tried-and-true marketing concepts and breaks them down into understandable, usable, basic methods – suitable for the average business person. In no particular order, here are my favorite strategies: Identify your ideal client (page 2). This is actually chapter 1 in the book, and for good reason, if you don’t know who you are marketing to, you will have no focus in your message. If your business is handyman services, your ideal client is probably a 40-ish woman who either doesn’t have a man around the house or has one that isn’t getting household projects done.  How you relate to that market segment is completely...