Top 5 Tips from “Duct Tape Marketing” by John Jantsch
The book “Duct Tape Marketing” by John Jantsch is easily one of my favorite business marketing books. Jantsch takes tried-and-true marketing concepts and breaks them down into understandable, usable, basic methods – suitable for the average business person. In no particular order, here are my favorite strategies: Identify your ideal client (page 2). This is actually chapter 1 in the book, and for good reason, if you don’t know who you are marketing to, you will have no focus in your message. If your business is handyman services, your ideal client is probably a 40-ish woman who either doesn’t have a man around the house or has one that isn’t getting household projects done. How you relate to that market segment is completely...
Harris Teeter Super Doubles – Match Ups
Super Doubles! Seems like it’s been forever since we’ve had any couponing events in Hampton Roads. I’d checked last week, but not this week, so I didn’t know about this until this morning. Click here for the Harris Teeter Super Double Matchups for January 6-12, 2010 http://spreadsheets.google.com/ccc?key=0AhXpDgBPZWzcdHB6dWQxamw4UEFLVXFWWnN4ZUZ0bXc&hl=en Share and...
Hampton Roads Tax Day Tea Party
I really enjoyed participating today. Even though *I* couldn’t hear a lot of what was being said, it was great to be surrounded by like-minded people. Here’s a little of the action: