What’s wrong with this picture?

valu pricing at Farm Fresh is a farce!
"valu" pricing at Farm Fresh is a farce!

This just irritated me enough to take a picture. Note the little sign? Labeling like that sucks in shoppers who don’t keep track of prices… this LOOKS like they’re pointing out a good deal, but 2 for $10 on 12-packs of soda is actually higher than I’ve ever seen in a grocery store. You can get those cheaper at the gas station!